Citizens for Adult Choice (C4AC) is a public education and grassroots advocacy campaign opposing Nicotine-Free Generation policies in Massachusetts. The campaign is organized and paid for by the New England Convenience Store & Energy Marketers Association (NECSEMA), which represents the retailers most directly affected by these rules.

C4AC gives everyone with a stake in this issue (adult consumers, residents, small-business owners, employees, and allied organizations) one place to follow what is happening, learn the facts, and be heard before local boards vote. We track NFG proposals and hearings across the Commonwealth, share news, testimony, and research, and help residents contact their local officials and testify.